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And while I love Google Docs and welcome our cloud-based, collaborative future, for the time being, Microsoft Word is here to stay. We just need something as humble (or boring) as a new document with a new filename and a number – again, we can’t base that on dozens of versions in Google Docs with small iterations.Įvery industry has an eccentricity. In that scenario, we start to amend our prices based on the standard terms and conditions in our statements of work.įor that, we need accurate version control based on review rounds and, for that, Word is still best. Sometimes a document will go beyond version three. Just a few are needed to have an audit trail we can use.Īnd finally, there’s a commercial reason. Having a version history with dozens of minor iterations of the document is overkill for us.

Especially if we’ve nailed the abstract in the first place. But by a version two or three, we’re normally most of the way there.

We’re always happy to work with clients to get to the right place. Once that’s approved, we start the writing. This document sets out the structure, as well as our understanding of it and the proposed angle. We just need to track changes based on customer review stages.īefore we start writing an asset, we normally write an abstract. Certainly there are other use cases that do, but not for the creation of content marketing assets. I know Google Docs has version control – in many ways, more sophisticated than Word – but we don’t need that level of granular control over sentence changes over time. This leads us neatly on to the second reason. While Word doesn’t have a lot of the cool, collaborative stuff that Docs offers, we’re confident that the client will be able to read it, review via tracked changes and send a new version back to us. A handful use Google Docs, but it’s sometimes the case that IT has blocked access to the Google Suite behind the company firewall. I also need only about 5 per cent of the features Word offers and the Google Docs user interface is more streamlined.īut once we have a first draft, we always revert to Word for the ‘serious’ business of editing, reviewing and iterating – both internally and with clients.Īlmost without exception, our clients use the Microsoft Office suite. Not having to save a Google Doc is a game changer. Optionally, you can choose from several options to customize the Track Changes view. Deleted text will show a strikethrough, and comments formatting changes will appear in bubbles to the right. Like many, many Office users, I suffered many times when Word suddenly crashed and took my latest edits with it. To begin tracking changes, press Ctrl + Shift + E. There are a few reasons for this, which we’ll get into in a moment.īut first a confession: Although we use Word out of necessity, I’m writing this first draft in Google Docs. Microsoft Word and Google Docs are the most popular right now.Īt Collective Content, we lean on Word rather than Docs. Some work better on larger screens, others on mobile devices. Today, we’re spoilt for choice when it comes to word processing apps.

These tools have come a long way in the last few decades – I still remember the blue-screen days of WordPerfect 5.1 fondly. As a content marketing agency, our writers and editors spend a lot of time working in word processors.